Health communications
"I have had the pleasure of working with Andrea for many years across a wide range of high-profile consumer and ethical healthcare communications projects.
"Andrea is an exceptional and varied writer with the ability to develop engaging evidence-based information for both healthcare professionals and consumers.
"She has an extraordinary ability to respond to a high pressure, deadline-driven brief in the highly regulated healthcare sector, in a methodical, meticulous and calm manner."
— Tanya West, Director, Salus Healthcare Communications
Health condition expertise
My experience includes communications projects across a broad range of health conditions including:
Arthritis
Asthma
Autoimmune diseases
Baby & child health
Breast cancer
Diabetes
Heart disease
Hepatitis
HIV/AIDS
Kidney disease
Leukaemia
Lupus
Lymphoma
Menopause
Mental health
Myeloma
Osteoporosis
Ovarian cancer
Pregnancy
Prostate cancer
Rare cancers
Sjogren's syndrome
Skin conditions
Smoking cessation
Rheumatoid arthritis
Women's health
Skincare writing
"Our clinic has engaged On the Ball to develop a wide range of communications materials over the last 25 years. Andrea has an innate understanding of what makes our customers tick and she translates this insight into creative and meaningful consumer information that always achieves outstanding results. Andrea also meets every deadline, every time."
— Cathryn Kerry, Director, Medical Cosmetic Centre
The skincare market is highly competitive and every company needs to carve a strong niche for their products and services.
Our skin is one of the first characteristics that others notice: its colour, texture and folds help to mark us as individuals and tell the world who we are.
This also means that skin problems have a profound impact on how people feel about themselves, and that caring for and pampering healthy skin is deeply personal and emotional.
Using my in-depth understanding of the skincare market, skin conditions, skincare ingredients and customer psychology, I can help you to identify your unique selling proposition in this crowded market.
Then it’s time to get down to business: creating copy that gives your skincare or beauty brand its own distinct voice; cutting through the clutter and connecting you with your customers.
Food writing & recipe development
Andrea's food knowledge is amazing, and her class opened my eyes to a whole new way of cooking and eating. Years later, I'm still enjoying Andrea's deliciously healthy recipes, and my friends and family love them too!"
— Kate, cooking class participant
I'm a firm believer that good health and happiness begin in the kitchen.
Through my food education business, The Green Gourmet, I work with organisations to develop recipes that get people back into the kitchen and cooking food that is vibrant and energising — food that brings families and friends around the kitchen table and leaves everyone feeling connected and well-nourished.
With my love of fresh, sustainable food, and knowledge of nutrition, I can help you to educate and excite your readers about healthy eating, local and seasonal produce, specialty ingredients and food cultures.
I also host cooking classes and retreats that introduce new ways to approach shopping, cooking and eating, helping participants to create fresh and vibrant meals that their taste buds and their bodies will love.
Corporate & government communications
"I thoroughly enjoyed working with Andrea to reinvigorate the Leaders Institute’s new website. Andrea understood our organisational objectives, our clients and our unique proposition in the leadership development market, and then translated these into a meaningful – and successful – new website."
— Cathie Brown, CEO, Leaders Institute of South Australia
Innovative ideas based on sound strategy will always achieve your communication objectives: informing, involving and persuading your readers.
Working as an extension of your team, we can use our combined skills to get our hands dirty, digging down to the core of your toughest communication projects. When we have developed a clear strategy, the structure, design and words easily follow.
Whether you need to influence key decision-makers, help to shape public opinion, recruit the best candidate, drive customers to a corporate event, or simply inform and entertain, I can make the words work for you.