The skincare market is
highly competitive and
every company needs
to carve a strong niche
for their products and
Our skin is one of the first characteristics that others notice: its colour, texture and folds help to mark us as individuals and tell the world who we are.
This also means that skin problems have a profound impact on how people feel about themselves, and that caring for and pampering healthy skin is deeply personal and emotional.
Using my in-depth understanding of the skincare market, skin conditions, skincare ingredients and customer psychology, I can help you to identify your unique selling proposition in this crowded market.
Then it's time to get down to business: creating copy that gives your skincare or beauty brand its own distinct voice; cutting through the clutter and connecting you with your customers.
"Our clinic has engaged On the Ball to develop a wide range of communications materials over the last 15 years. Andrea has an innate understanding of what makes our customers tick and she translates this insight into creative and meaningful consumer information that always achieves outstanding results. Andrea also meets every deadline, every time."
Cathryn Kerry, Director, Medical Cosmetic Centre
On the Ball has developed website content, blogs, brochures, articles, advertising, training manuals, DVD content, product labels, PR and more for:
|Medical Cosmetic Centre
Please visit my Portfolio to see a sample of these projects.